Flip a switch (Mar. 28)

March 24, 2009

A couple of weeks ago, my sister was on a business trip to China, where she heard an American company doing publicity for Earth Hour this coming Saturday (March 28) at 8:30 p.m. She was like, why are no American companies pushing this idea in America?!?! Well, a few are (I read about it in Body+Soul magazine), but I haven’t heard of many affiliated activities yet. In fact, the only local event on my radar is at Whole Foods in Brentwood, where there will actually be two hours of dim-light shopping and candlelight dining from 7:30 to 9:30 p.m. There will also be a silent auction of employees’ artwork to benefit the company’s Whole Planet Foundation.  The first 150 shoppers get a free flashlight.

However, it’s easy to participate in Earth Hour individually — last year an estimated 50 million people did so.  The organizers’ main goal is for people to simply turn off their lights for an hour. So far they’ve signed up about 2,400 cities and towns in 83 countries, far exceeding the goal of 1,000 cities. (Locally, Belleville and St. Louis are the only two cities officially participating.) The homepage has lots of other ideas for action and education, including a site for kids. The World Wildlife Fund is spearheading Earth Hour, so much of the info relates to animals and climate change.

As our neighbors often joke, turning off the lights at 8:30 p.m. won’t be much of a hardship for us — they claim that if our lights are on after 9 p.m., they know it’s a babysitter.  I’m happy to point out that I’m typing this at 10:02 p.m.  Of course, they would reply that I’m probably in my pajamas and headed for bed, and they’d be right … but from now on, my standard comeback is going to be that I’m doing Earth Hour every day!

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One Response to “Flip a switch (Mar. 28)”

  1. Jill Duncan Says:

    Thanks for mentioning the event at my store, Amy! To everyone reading, please do stop by between 7:30 and 9:30pm to help support Earth Hour and catch our acoustic music and art auction. All of the proceeds from the silent auction are for our Whole Planet Foundation: wholeplanetfoundation.org
    Thanks!
    Happy Conserving,
    Jill

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